In the summer of 2023, I wrote an opinion on potential deals in cloud security. The scenario I proposed to a group of investors was Google’s acquisition of Wiz. Here are my curated excerpts on the synergies of the deal.
While Google Cloud has made significant strides in security and privacy, it still faces challenges compared to its competitors AWS and Azure. One area where Google Cloud lags is in the depth and breadth of its security toolset. AWS and Azure offer a more extensive array of integrated security services, such as AWS’s comprehensive suite of threat detection and compliance tools, and Azure’s advanced security management capabilities through Azure Sentinel and Microsoft Defender for Cloud. Additionally, Google Cloud’s enterprise adoption in highly regulated industries is growing, but AWS and Azure have historically had stronger footholds in these sectors due to their longer market presence and more extensive focus on compliance. As a result, some organizations perceive AWS and Azure as more mature and better equipped for complex and varied security and privacy needs, impacting Google Cloud’s competitive positioning in these areas.
Google might consider acquiring Wiz for several strategic reasons:
Strengthening Cloud Security: Wiz is a leading player in cloud security and vulnerability management. By acquiring Wiz, Google could enhance its security offerings, providing its customers with more robust tools to protect their cloud environments, which is a critical area of focus in the cloud market.
Expanding Security Capabilities: Wiz’s advanced security features, such as comprehensive vulnerability assessment and threat detection, could complement and extend Google Cloud’s existing security portfolio. This could lead to more integrated and sophisticated security solutions for Google Cloud customers.
Enhancing Competitiveness: The cloud security space is highly competitive, with players like Microsoft Azure and AWS also investing heavily in security. Acquiring Wiz could give Google a competitive edge by offering superior security capabilities that could attract and retain more customers.
Improving Compliance and Risk Management: Wiz’s tools help organizations maintain compliance and manage risks effectively. Integrating Wiz’s capabilities could improve Google Cloud’s compliance features, making it more appealing to customers in highly regulated industries.
Leveraging Wiz’s Expertise: Wiz brings a wealth of expertise and a talented team in cloud security. Google could benefit from this knowledge and experience, which could accelerate the development of Google Cloud’s security features and innovation.
Expanding Customer Base: Wiz serves a wide range of enterprises and organizations. By acquiring Wiz, Google could potentially attract these customers to Google Cloud, increasing its market share and customer base.
Integrating Security Across Services: By integrating Wiz’s technology with Google Cloud’s infrastructure, Google could provide a more seamless and cohesive security experience across all its cloud services, enhancing overall user satisfaction and trust.
Strategic Growth: Acquisitions like Wiz align with Google’s broader strategy to grow its cloud business. Strengthening the security aspect of Google Cloud is crucial for long-term growth and success in the cloud computing market.
Growing Revenue: Expected Wiz 2023 Revenue $350M ARR, with 2025 projections at $1B ARR. Acquisition is projected to boost CAGR to over 175% for first three years.
In summary, acquiring Wiz could significantly bolster Google Cloud’s security capabilities, help it compete more effectively, and attract a broader range of customers, all of which are crucial for maintaining and expanding its position in the cloud market.
As I recount this in 2024, this scenario became almost real. With the deal collapsed, and Wiz destined for an IPO that is likely to be one of the most exciting for the security industry in the near future.